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随着市场经济的不断转变,电力企业近几年来也加强了管理体制的改革,使得社会的供电需求得到了缓解。信息时代的背景下,电力企业目前主要针对电力营销的信息化管理进行体制改革,从而提高电力企业的营销工作效益。本文对电力营销信息化管理中所存在的问题进行概述,并针对这些问题提出相应的改善策略,以期能够对电力企业的营销信息化管理提供参考。
With the continuous transformation of the market economy, power companies have also stepped up the reform of their management systems in recent years, making the power supply demand in the community eased. Under the background of the information age, power enterprises are mainly engaged in the system reform of the information management of power marketing so as to enhance the marketing work efficiency of power enterprises. This article gives an overview of the problems existing in the management of power marketing information and puts forward corresponding improvement strategies for these problems so as to provide reference for the marketing information management of power enterprises.