在社会主义市场经济条件下,新闻宣传如何适应受众要求,注重研究和正确反映经济运行中的连锁效应,是实施信息传播和舆论导向双重功能的关键所在,也是经济宣传的切入点和归宿。 (一) 市场经济是一个复杂的社会工程,尤其是在新旧体制转换的交替时期,新体制正在逐步建立,有待完善,旧体制有些方面仍未终止,还在起作用。因此在经济运行中不可避免地要产生摩擦、碰撞,需要研究和解决。更有甚者,随着新机制的孕育成长,新矛盾,新问题也会不断产生,于是人们的注意力必然十分关注新观念、新思路、新对 Under the condition of socialist market economy, how to adapt the news propaganda to the demands of the audience, pay attention to studying and correctly reflecting the chain effect in the economic operation is the key to implementing the dual functions of information dissemination and public opinion orientation, and also the starting point and end-result of economic propaganda. (1) Market economy is a complicated social project. Especially in the period of alternation between new and old systems, the new system is being gradually established and needs to be perfected. Some aspects of the old system have not yet been terminated and are still at work. Therefore, it is inevitable to have friction and collision in the economic operation, which needs to be studied and solved. What is more, with the birth and development of the new mechanism, new contradictions and new problems will continue to emerge, so people’s attention must pay great attention to new concepts, new ideas and new ideas