企业视觉形象设计不是单纯的系列广告设计,它是品牌经营管理和营销竞争战略中的一部分,尤其是通过品牌的视觉形象设计,将企业理念与精神文化通过统一的视觉概念进行传达,带动企业经营,塑造企业独特的形象。而在企业视觉形象的表现中,色彩具有强烈的识别效应,成为视觉展现必不可少的一部分,好的色彩的选用不仅可以突出企业经营理念、产品特质等,更可以依据色彩的文化特性来刺激消费受众。 Corporate visual image design is not just a series of advertising design, which is part of the brand management and marketing competition strategy, especially through the brand’s visual image design, corporate philosophy and spiritual culture through a unified visual concept to communicate and promote business management , Shaping the unique corporate image. In the performance of corporate visual image, color has a strong recognition effect, as an essential part of visual presentation, the choice of good color can not only highlight the business philosophy, product characteristics, etc., but also based on the cultural characteristics of color to stimulate Consumer audience.