论文部分内容阅读
京剧脸谱所涵盖的文化意义精深邈远,它展现了独具特色的民族文化,具有引人共鸣、扣人心弦的艺术感染力,将其应用于广告设计中能增添广告艺术的感染力,使其产生巨大的影响力。本文从京剧脸谱传神表意的特征入手,对京剧脸谱应用于广告设计中的意义进行分析,并在此基础上举例分析了融入京剧脸谱元素的广告设计作品,认为只有在充分运用京剧脸谱的表意特征、深层挖掘它的内在意蕴的情况下,才能使广告艺术呈现出浓郁的文化底蕴和人文气息。
The cultural significance covered by the Beijing Opera mask is profound and far-reaching. It shows the distinctive national culture, has a resonating and exciting artistic appeal, and applies it to advertisement design to increase the appeal of advertisement art and make it come into being Huge influence. Based on the analysis of the significance of Peking Opera masks applied in advertisement design, this article analyzes the characteristics of Peking opera masks’ expressive meaning, and on this basis, analyzes the advertisement design works that are integrated into Peking Opera masters elements, and believes that only by making full use of the ideographic features of Peking Opera masks, , Dig deep its intrinsic meaning of the circumstances, in order to make advertising art showing a rich cultural heritage and cultural atmosphere.