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意识的变革,观念的更新,是社会进步的先导。在社会主义市场经济理论正在逐步被人们掌握和运用的今天,作为具有社会进步先导作用的宣传工作,必须要有全新的思路。宣传工作首先应责无旁贷地担负起宣传群众、教育群众,使全社会树立起市场意识的责任。同时,宣传工作也应注重自身市场意识的树立与强化:适应“市场”需求、参与“市场”竞争、遵循“市场”规律。只有这样,才能生产出适销对路、优质高效的宣传“产品”,更好地为推动改革开放和经济建设服务。一、适应“市场”需求,强化宣传工作的“产品”观念构成市场的基本要素是供求关系的紧密结合和产品的社会流通。我们应按市场机制的理论思考和
The reform of consciousness and the updating of concepts are the precursors of social progress. Today, as the theory of socialist market economy is gradually being mastered and applied by people, as a propaganda work with the leading role of social progress, we must have a completely new idea. First of all, publicity work responsibly shoulders the responsibility of publicizing the masses and educating the masses so that the whole society can establish market awareness. At the same time, propaganda work should also focus on establishing and strengthening its own market awareness: to adapt to the “market” needs, participate in the “market” competition, follow the “market” law. Only in this way can we produce marketable, quality and efficient publicity “products” to better serve the reform, opening up and economic construction. I. The Concept of “Product” Adapting to the “Market” Needs and Strengthening the Propaganda Work The basic elements constituting the market are the close combination of supply and demand and the social circulation of products. We should think according to the theory of market mechanism and