中高端客户市场是目前三家运营商竞争的主战场,也是为运营商带来“真金白银”的核心客户群。为了提升客户感知和体验,运营商正试着将信息服务和增值服务“嵌”入到客户生活中去。在三家运营商不断地把大量营销资源、营销精力投入到客户争夺中去后,却发现“后院起火”的现象极为严重。在新增市场一片大好形势的时候,却发现收入并未增加,因为净增市场少得可怜甚至为负。众所周知,发展一个新客户的成本是维系一个老客户成本的6倍之多。如何提升在网中高端用户的服务 The high-end customer market is currently the main battleground of the three operators competition, but also for the operator to bring “real money ” core customer base. In order to enhance customer perception and experience, operators are trying to bring information services and value-added services into their customers’ lives. After three operators constantly put a lot of marketing resources and marketing efforts into the battle of customers, they found that the phenomenon of “backyard fire” was extremely serious. At a time when the new market was in a good shape, it found that income did not increase because the net increase in the market was pitiful or even negative. As we all know, the cost of developing a new customer is up to 6 times the cost of maintaining an old customer. How to enhance the high-end users in the network services