随着社会经济的发展,企业及居民对电能的消耗日益增加。在这样的时代背景下,电已然成为现代生活中不可或缺的一部分,为电力企业的发展创造了有利时机。然而,市场经济体制改革,也使得电力企业间的竞争不断加剧,其面临着巨大的营销压力。因此,有关电力企业市场营销方面的研究颇受关注。本文在对电力企业市场营销现状作出简要分析和论述的基础上,重点就电力企业市场营销策略进行了研究。 With the social and economic development, enterprises and residents consume more and more electricity. In such an era, electricity has become an indispensable part of modern life and has created favorable opportunities for the development of power enterprises. However, the reform of the market economy system has also led to intensified competition among power companies, which is under tremendous marketing pressure. Therefore, the research on power enterprise marketing is very concerned. Based on the brief analysis and discussion of the status quo of power enterprises marketing, this paper focuses on the marketing strategy of power enterprises.