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对于负面信息,若媒体变换报道角度,负面信息也能呈现正面效应。可把这种方法运用到有效社会动员中去,以探讨媒体实现社会责任的途径与方式。今年,我国长江中下游地区出现50年一遇的旱情,各种媒体不断推出不同侧面反映旱情、原因等“中性”报道。6月3日,“新闻联播”“三夏时节”栏
For negative information, negative information can also have a positive effect if the media changes coverage. This method can be applied to effective social mobilization to explore ways and means of media to achieve social responsibility. This year, a drought hit 50 years once occurred in the middle and lower reaches of the Yangtze River in our country. Various media have continuously introduced different aspects to reflect the drought and the reasons such as “neutral” reports. June 3, “News Network ” “three summer days ” column