论文部分内容阅读
运用博弈理论中关于“囚徒困境”协作博弈原理 ,对生物技术公司和大制药公司实施战略联盟进行了分析 ,并在此基础上提出战略联盟合作有效实施策略和开发流程
By using the game theory of “Prisoners’ Dilemma” in game theory, this paper analyzes the strategic alliances between biotech companies and big pharmaceutical companies, and on this basis, puts forward the strategy of strategic alliance cooperation and the development process