2008年,奥运圣火在中国熊熊燃起,“同一个世界,同一个梦想”不仅是充满中国式智慧的奥运口号,更是当今中国与世界关系的生动写照。在中国大步追赶世界、融入世界的进程中,中国企业占据着不可或缺的地位。从探索劳动密集型加工工业,到建立强有力的配销系统,尽管中国企业在许多方面用了不到20年的时间就走完了西方100年才走完的漫长路程,但是在建立无形的品牌资产面前, In 2008, the Olympic torch was set to fire in China. The “One World, One Dream” is not only an Olympic slogan full of Chinese wisdom, but also a vivid portrayal of the relationship between China and the world today. Chinese enterprises occupy an indispensable position in the process of China’s stride to catch up with the world and integrate into the world. From exploring labor-intensive processing industries to building strong distribution systems, Chinese companies, though in many ways less than 20 years have completed the long journey that the West has completed in 100 years, In front of assets