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熔盛机械采用双品牌战略,旗下的“熔盛”与“振宇”两个品牌同时运作,其中“熔盛”采用品质领先策略,主打“品质型”产品;而“振宇”采用成本领先策略,主打“精益型”产品。两个品牌保持差异化,覆盖挖掘机全系列产品。2012年熔盛重工推出的熔盛ZY65略的具体战略之一。那么,ZY65将会带来什么样的惊喜?岁末年初,本刊记者为大家带来了它的详情和试驾感受。定位精确直指小吨位市场交通要塞,天然险关,乃古之兵家必争之地。同样的道理,在工程机械市场中,小吨位挖掘机市场的拉锯战也在如火如荼地进行着。小吨位挖掘机的优势在于机动性高、灵活性强,但市面上的小型挖掘机往往存在动力不足的问题。熔盛重工ZY65在设计之初,就考虑到中国用户的使用习惯和小型挖掘机普遍存在动力不足的现状,优选国际一流配套件,
Rongsheng Machinery adopts double-brand strategy, and its two brands of “Rongsheng” and “Zhenyu” operate at the same time. Among them, “Rongsheng” adopts the leading strategy of quality and the main product is “quality” And “Zhenyu ” cost leadership strategy, main “lean ” product. Two brands remain differentiated, covering a full range of excavators products. Rongsheng Heavy Industries launched in 2012 one of the strategic Rongsheng ZY65 slightly. So, ZY65 will bring what kind of surprise? End of the year, correspondents for everyone to bring its details and test drive experience. Precise positioning refers to the small tonnage of traffic jams, natural barrier, is the battle of the ancient military. The same token, in the construction machinery market, small-tonnage excavator market tug of war is also in full swing. Small tonnage excavators have the advantage of high mobility and flexibility, but the small excavators on the market often have the problem of lack of motivation. Rongsheng Heavy Industries ZY65 at the beginning of the design, taking into account the habits of users in China and the prevalence of small excavators lack of power status, the preferred first-class international package,