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随着经济全球化的进程不断深入与信息技术的高速发展,我国企业面临着更广阔的市场环境,国内外市场联系得更加紧密。许多企业开始致力于制定符合国际经济环境的国际市场营销策略,积极开拓国际市场。在此过程中,供应链优化成为辅助国际市场开拓的重要助力。它将生产及运营中的物流、信息流和资金流进行协调与管理,对企业制定开拓国际市场的策略提供了全新的思路和方向。
With the deepening of the process of economic globalization and the rapid development of information technology, Chinese enterprises are facing a broader market environment, and their markets are more closely linked. Many enterprises are devoting themselves to formulating international marketing strategies in line with the international economic environment and actively exploring the international market. In the process, supply chain optimization has become an important aid to assist international market development. It coordinates and manages the logistics, information flow and capital flow in the production and operation and provides a brand-new mentality and direction for enterprises to formulate the strategy of opening up the international market.