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汉字在经历了不同历史时期的发展和演变才形成了现在我们所使用的文字,中国汉字中包含的“形”和“意”所表现出来的文字内涵和美学特征是其它文字无法替代的。广告设计的本质就是通过图形向受众传达信息,而传达的过程离不开图形和文字的结合。本文主要从汉字的字义、形象、内涵等方面来研究汉字在招贴中的演变和发展。
Chinese characters have experienced the development and evolution of different historical periods to form the texts we now use. The characters and aesthetics of the characters and aesthetic features contained in Chinese characters are that other words can not Replacement. The essence of advertising design is to convey information to the audience through the graphic, and the process of communication can not be separated from the combination of graphics and text. This paper mainly studies the evolution and development of Chinese characters in posters through the meaning, image and connotation of Chinese characters.