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新媒体时代背景下高校大学生党员思想引领面临诸多问题,如何有效的利用网络媒体加强大学生党员的思想引领是一个值得研究的问题。高校大学生党员是党的队伍中年龄较轻、素质较高、思想活跃的重要组成部分,有效利用新媒体加强学生党员的思想引领,关系着高校人才培养的需要,更是直接关系着国家的未来发展。新媒体的广泛应用与传播更加补充了传统模式的大学生党员的思想引领的不足,因其传播方式的数字化、交互性、即时化和个性化等特点,给大学生带来了新的虚拟生活方式,也深刻地影响着大学生思想和行为,是高校基层党建工作面临的新的机遇和挑战。
Under the background of new media era, the thinking of university student party members faces many problems, and how to effectively utilize the online media to strengthen the ideological guidance of the college student party members is a question worthy of study. College student party members are an important part of the party ranks younger, higher quality and active thinking. Effective use of new media to enhance student leaders’ ideological leadership, the relationship between the needs of university personnel training, is directly related to the future of the country development of. The extensive application and dissemination of new media is more complementary to the lack of ideas led by the traditional college student party members. Because of its characteristics of digitalization, interaction, promptness and personalization, the new media brings a new virtual life style to college students, It also has a profound impact on the thinking and behavior of undergraduates. It is a new opportunity and challenge that the grassroots party building in colleges and universities face.