南航品牌影响力的提升需要公司内部管理能力的提升来促进营销和服务能力的提升。简单的理解就是管理能力的提升是在合理控制营运成本的基础上提高单位生产力,主要体现在四个方面:一是内部协作顺畅(日常工作充分交流达成共识)二是在协作顺畅的前提下必将产生信息的快速传递(内部和外部) The promotion of the influence of China Southern Airlines brand requires the improvement of the company’s internal management capabilities to promote marketing and service capabilities. The simple understanding is that the improvement of management ability is to improve unit productivity on the basis of reasonable control of operating costs. It mainly manifests in four aspects: First, the internal cooperation is smooth (the daily work is fully communicated to reach a consensus); Second, under the premise of smooth cooperation, Will produce rapid delivery of information (internal and external)