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21世纪信息高速发展,网络已逐渐成为人们获取信息的主要渠道,成为人们日常生活中不可缺少的组成部分,网络购物这种新型的购物方式也已融入寻常百姓人家的生活,本课题着重对网络购物进行了调查研究,了解我国网络购物的发展历程,对网络购物的利与弊进行详细分析,并提出可行建议。希望能过加深广大消费者对网络购物的认识,使得消费者更好的享受购物的乐趣。
The rapid development of information in the 21st century, the network has gradually become the main channel for people to access information, become an indispensable part of people’s daily lives, online shopping this new way of shopping has also been integrated into the lives of ordinary people, this topic focuses on the network Shopping conducted a survey to understand the development of online shopping in China, the advantages and disadvantages of online shopping for a detailed analysis and put forward feasible suggestions. I hope to deepen understanding of the vast number of consumers online shopping, making consumers a better shopping experience.