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在总结体验经济时代社会经济特征的基础上,分析了主要特征,针对体验型游客的不同旅游需求,客进行了分类定位。针对体验型游客的需求和分类提出了体验经济时代旅游活动的空间依托——旅游场所的意义和构建原则:体验型旅游活动的场所主要依托增智消遣性娱乐场所、康体保健性娱乐场所、休闲放松性娱乐场所、刺激愉悦性娱乐场所等四类场所展开;对于体验型场所的建设也应体现内在的审美性感知、辅助的目标导向性、文化的象征性、个人的自我表达性等意义。最后提出体验性旅游场所应通过五个主题的塑造来实现:①可达/可获性;②舒适/康益性;③安全性;④文化/主题性;⑤身份/象征性。
On the basis of summarizing the socioeconomic characteristics of experiencing economic times, the paper analyzes the main features and classifies the tourists according to their different travel needs. According to the demand and classification of experiential tourists, this paper puts forward the spatial relying on tourism activities in the experiencing economy era: the significance and construction principle of tourist places: The experiential tourist activities mainly relies on the recreational places of entertaining, recreational places, Leisure and entertainment places to stimulate the pleasure of entertainment and other four types of places to start; for the construction of experiential places should also reflect the intrinsic aesthetic perception, auxiliary goal-oriented, cultural symbolic, personal self-expression and other meanings . Finally, it is suggested that experiential tourism venues should be realized through five main themes: ① reachability / accessibility; ② comfort / health benefits; ③ safety; ④ culture / theme; ⑤ identity / symbolism.