改革开放后,我国市场经济转型初步完成,民营企业大批涌现,市场竞争日益激烈。且我国加入WTO后,更为外国企业进入中国市场创造了更多机会,许多国际大型企业开始进入中国市场,融入各行各业,这使得中国市场环境、企业生存环境发生巨大变化。中国企业与国际企业相比,并不具备较强竞争优势,资金基础薄弱,技术水平相对落后,想要在激烈的市场竞争环境中持续发展,必须要做好营销工作。通过营销活动来提升业绩,突破销售瓶颈。实践证明,企业市场营销行为与企业销售业绩有着直接关系,构建科学营销策略具有重要意义。本文将针对市场营销策略中顾客满意营销展开研究和分析。 After the reform and opening up, China’s market economy was basically completed and a large number of private-owned enterprises emerged in the market with increasingly fierce market competition. And after China’s accession to the WTO, more opportunities for foreign enterprises to enter the Chinese market have been created. Many large international enterprises have started to enter the Chinese market and are integrated into all walks of life. This has brought about tremendous changes in the market environment and business environment in China. Compared with international companies, Chinese enterprises do not have strong competitive advantages, their capital base is weak and their technical level is relatively backward. If they want to develop sustainably in a fiercely competitive market environment, they must do a good job of marketing. Through the marketing activities to enhance performance, breaking sales bottlenecks. Practice has proved that corporate marketing has a direct relationship with the sales performance, building a scientific marketing strategy is of great significance. This article will focus on marketing strategy in customer satisfaction marketing research and analysis.