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2007年12月,当财政部和商务部主持的“家电下乡”试点工作全面铺开之后,这项惠农政策成为了2008年家电业一道靓丽的风景。“家电下乡”在四川、山东和河南实施近半年来,虽然也暴露出各种问题,但毋庸置疑,这项政策得到了家电行业主流企业的一致拥护。制造商、经销商、农民消费者多方获益,使得业内人士对“家电下乡”的进一步实施充满期待。
In December 2007, when the pilot project entitled “Home Appliances Going to the Countryside” under the auspices of the Ministry of Finance and the Ministry of Commerce was rolled out in full swing, this preferential agricultural policy became a beautiful scene for the home appliance industry in 2008. Nearly half of the implementation of the “Home Appliances to Rural Areas” in Sichuan, Shandong and Henan, although it also exposed various problems, no doubt that this policy has been unanimously endorsed by mainstream enterprises in the appliance industry. Manufacturers, distributors, farmer consumers benefit from many, making the industry insiders on the “home appliances to the countryside,” the further implementation of full of expectations.