美国著名的广告研究专家拉里·赖特早在几十年前根据他对市场发展的研究就尖锐的提出:未来的营销之战将是品牌之战,是为获得品牌主导地位而进行的竞争。品牌将被视为未来的企业最有价值的资产。正因为如此,许多企业把创建品牌作为企业的一项十分重要的工作进行,即使现在,大多数企业还在使用最简单的方法推销自己的品牌,他们认为,只要花大钱做广告,产品一定可以成为品牌产品,这种照猫画虎的宣传内容,粗制滥造,不但没有新意,好像只要天天在电视上做 As early as decades ago, Larry Wright, a famous American advertising research expert, pointed out sharply from his research on market development that the future marketing war will be the battle of brands and the competition for gaining the brand dominance . The brand will be considered as the most valuable asset for the future business. Because of this, many companies regard brand building as a very important task for the enterprise. Even now, most enterprises are still using the easiest way to promote their brand. They think that as long as advertising is done, the product will be able to Become a branded product, this kind of cat picture tiger propaganda content, shoddy, not only no new ideas, as long as every day on the TV to do