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随着社会经济的发展,人们对广告的要求也越来越高,许多表现力不足的广告逐渐被大众冷落,广告效果很差。然而此时有一些广告却能巧用“童心”这张牌在广告的表现形式和内容上下足了功夫,得到了受众的认可,取得了很好的广告效果,产品销量大幅上升,产品知名度得到了提高。文章对“什么是童心?”、“广告中童心魅力是怎样表现和影响受众的?”这些问题进行探讨。
With the development of society and economy, people’s requirements for advertisements are also getting higher and higher. Many advertisements with poor expressiveness are gradually neglected by the public and advertisements are ineffective. However, at this time, some advertisements can skillfully use the “innocence” card in the ad form and content of the full amount of effort, has been recognized by the audience, and achieved good advertising effectiveness, product sales have risen sharply, the product Visibility has been improved. The article explores such issues as “what is innocence?”, “How do innocence and charms in advertisements affect audiences?”