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随着电视媒体竞争日趋激烈和新媒体生态环境的急剧改变,受众的媒体接触习惯和需求重点的变化令电视人难以琢磨,导致栏目平均生命周期缩短,改版成为电视栏目的常态。但是,近年来,节目改版在观众定位、收视点设计和节目编排方面出现了不容忽视的误区,部分栏目改版效果并不明显,难以吸引观众的注意力,有些栏目甚至开办尚未满一年便不得不进行新一轮的改版,陷入改版的恶性循环。
With the increasingly fierce competition in the television media and the drastic changes in the ecological environment of new media, audiences’ media contact habits and changes in their needs have made television people hard to figure out. As a result, the average life cycle of the programs has been shortened and the revision has become the norm of television programs. However, in recent years, there have been some misunderstandings in audience positioning, point of view design and programming in respect of program revisions. Some of the revisions have not been effective in attracting the attention of audiences. Some of them even have not been started for less than one year Not a new round of revision, fall into a vicious cycle of revision.