对于近两年服装的涨价,品牌商表示自己真是有苦难言,因为涨价所获得的利润根本没有回到他们的手里。渠道成本把这些利润瓜分的一干二净,其中的大头之一就是如进场费、专柜装修费和扣点等这些在商场渠道商的花销。百货商场和服装品牌之间的双向选择是一种商业行为,更是一场博弈。百货商场出于市场竞争,倾向于邀请知名服装品牌进驻,这是无可厚非的,正所谓名品进名店。但不少百货商场对于短期利益的追逐以及“内外有别”的不公平待遇,制约着中国本土服装品牌的健康发展。 For the price of clothing in the past two years, brand owners said they really have hard words, because the profits gained by the price did not return to their hands. Channel costs to divide these profits completely, one of the bulk is such as admission fees, counter decoration costs and deductions, such as those in the mall channel business expenses. The two-way choice between department stores and apparel brands is a business activity and more of a game. Out of the market competition department stores, tend to invite well-known clothing brand presence, which is understandable, is the so-called famous brand into the store. However, many department stores chase short-term interests and unfair treatment of “internal and external differences,” restricting the healthy development of local Chinese clothing brands.