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作为城建档案的综合管理部门,大连市城建档案馆自成立以来,除负责日常声像档案收集管理工作以外,还在一定程度上担负着对全市重点建设工程进行电视宣传报道的任务。1996年6月份,根据市政府领导的有关指示精神,我馆配合大连市电视台新闻部共同摄制完成了全市十大重点建设工程在建情况的电视新闻专题系列报道任务。该片在晚间黄金时间连续播放后,观众反响异常热烈,取得了意想不到的收视效果。通过这次活动我们体会到,与新闻单位合作开展系列化的新闻专题报道,确实是城建宣传工作中一个别开生面的好形式。归纳起来,这次电视系列报道活动在宣传效果和节目制作手法上有着这样几个显著特点:
As an integrated management department of the urban construction archives, since its establishment, the Urban Construction Archives of Dalian has been tasked with conducting television publicity coverage of the key construction projects of the city in addition to being responsible for the collection and management of daily audiovisual archives. In June 1996, according to the directives led by the municipal government, our library cooperated with the Department of Information of Dalian Television Station to complete the series of TV news coverage of the construction of ten key construction projects in the city. The film was broadcast in prime time in the evening, the audience reacted exceptionally warmly, achieved unexpected viewing results. Through this activity, we have realized that the series of news feature articles carried out in cooperation with news organizations is indeed an exceptionally good form of urban publicity and propaganda work. To sum up, there are several notable features of this TV series coverage campaign in terms of publicity and program production techniques: