电视作为最为普及的大众媒体,应该而且能够为“三农”提供更多更好的服务,在推进新农村建设中发挥更大的作用。但目前的问题是:一方面,对农电视市场供应存在严重不足,对农电视节目少;另一方面,现有的一些对农电视节目存在内容领域狭窄、形式手法单一等弊端,对 Television, as the most popular mass media, should and can provide more and better services for “agriculture, rural areas and farmers” and play a greater role in promoting the new countryside construction. However, the current problems are as follows: on the one hand, there are serious deficiencies in the supply of agricultural television markets and few programs of agricultural television; on the other hand, there are some shortcomings in the existing agricultural TV programs such as narrower content and simple forms of practices,