运用文献资料法、比较分析法对啦啦队运动的特点及价值、在我国进行推广的可行性,以及推广模式等方面进行了研究。明晰了啦啦队运动在我国推广具有可行性,提出啦啦队运动在我国推广的模式应该以行政干预为切入点,增加啦啦队人口;借鉴成功赛事经验,创建啦啦队品牌赛事。 By using the methods of literature review and comparative analysis, this paper studies the characteristics and value of the cheerleading exercise, the feasibility of its promotion in our country, and the promotion model. It is clear that the promotion of cheerleading is feasible in our country. It is suggested that the model of cheerleading should be popularized in our country with the administrative intervention as the starting point to increase the cheerleading population. The cheerleading brand competition should be built on the experience of successful competitions.