论文部分内容阅读
第十二届时报广告金犊奖,今年在大陆共收缴来自304所高校各类作品七千余件,送来台北进入复决审的仅有7%,但据说件件精品,得奖竞争力远超过去年。此外今年金犊奖在大陆还有三个变化:一是新增CI设计项、行销企化案撰写、广播类参赛;二是大陆首次收取报名费:每件人民币10元;三是推广作业由275所协办高校共同策划参与执行,参赛科系横跨美术、设计、广告、传播、中文、计算机、外语、金融……
The Twelfth Times Advertising Golden Calf Award, this year in the mainland collected a total of more than 7,000 pieces of works from 304 colleges and universities, sent to Taipei to enter the re-trial only 7%, but it is said that the pieces of boutique, winning competitive Far more than last year. In addition, Golden Calf awards this year there are three changes in the mainland: First, the new CI design projects, write-off marketing case writing, radio class competition; Second, the mainland for the first time to collect registration fee: 10 yuan per piece; Third, Co-host the joint planning and implementation of colleges and universities, participating departments across the art, design, advertising, communication, Chinese, computer, foreign language, finance ......