本研究以中国大学生为被试人群,采用问卷调查的方式探析了消费者的思维聚焦(过程聚焦/结果聚焦)对发展型文化消费产品购买意愿的影响,发现结果聚焦的消费者比过程聚焦的消费者对发展型文化消费产品的购买意愿更强烈。同时,时间距离对这一效应存在调节作用,即时间距离远时,这一效应显著;时间距离近时,思维聚焦对发展型文化消费产品的购买意愿没有显著影响。此外,本研究进一步发现,在时间距离较远时,消费者的未来时间洞察力部分中介了思维聚焦对发展型文化消费产品的购买意愿。 In this study, Chinese college students were selected as subjects, and the impact of consumers’ thinking focus (process focusing / result focusing) on ​​the willingness to purchase of developing cultural consumer products was analyzed by means of questionnaire. It was found that the consumers with focused results were more focused than the process Consumers are more willing to purchase development-oriented consumer products. At the same time, the time distance has a regulatory effect on this effect, that is, when the time distance is far, this effect is significant; when the time distance is short, thinking focus does not have a significant influence on the purchase intention of the development-oriented cultural consumer products. In addition, this study further found that when the time distance is far, the consumer’s future time insight partially mediates the willingness of the mind to focus on the purchase intention of the development-oriented cultural consumer products.