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中国是世界经济发展动力源,也是WTO重要成员国之一,生产与营销的各方面都与世界接轨。这个事实迫切要求我国高校把英语专业的学生培养成既有扎实的英语基本功,又熟练掌握从事实际工作所需的商贸英语,还熟悉特定商贸行业一般知识的复合型人才。这就使得商务英语在国际营销中的作用日益突出。本文就商务英语在销售和谈判技巧中的应用进行探讨。
China is the driving force for the development of the world economy and one of the important member countries of the WTO. All aspects of production and marketing are in line with the world. This fact urgently urges colleges and universities in our country to train English majors into solid English basic skills, good command of business English required for practical work, and familiar with the general talents of a particular trade business. This makes Business English play an increasingly prominent role in international marketing. This article discusses the application of Business English in sales and negotiation skills.