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2013年的春节,格外温暖。因为在这个团圆的除夕之夜,有一种力量把中国人的内心照亮、点燃。春晚自举办31年来,首次插播公益广告,元宵节晚会也首次插入公益广告,新闻联播中开始播放公益广告,得到热烈反响。这显示出公益广告的人性化、社会化在中国渐渐变得可能,以央视为首的强势媒体自觉化、规模化、精品化的公关传播运作,4A国际广告公司的鼎力加盟,受众对新思想、新观念、说故事新方法的接受度,都让当下成为
The Spring Festival 2013 is exceptionally warm. Because on this reunited New Year’s Eve there is a force that illuminates and ignites the Chinese people. Spring Festival Gala has been hosting for 31 years, the first episode of public service ads, the Lantern Festival party for the first time into the public service ads, news broadcast began to broadcast public service ads, received a warm response. This shows that the public service ads are humanized and socialization is gradually becoming possible in China. The strong media led by CCTV have consciously, scientifically and exquisitely publicized the dissemination and operation of public relations. 4A international advertising companies have joined forces and the audiences have become more and more enthusiastic about new ideas, New ideas, the acceptance of new ways to tell stories, make the moment to be