“天乐”食用油有限公司是山东一个地级市花生油生产企业,规模不算太大,市场起步阶段主要立足于本地推广。公司掌舵人王总的经营意识比较强,之所以创建企业,主要是看当地还没有一家本地花生油品牌。但由于缺乏清晰的市场定位和相应的营销策略,产品在市场上推广了一年多 “Tin Lok ” edible oil Co., Ltd. is a prefecture-level city of Shandong peanut oil production enterprises, the scale is not too large, the initial stage of the market mainly based on local promotion. Wang CEO of the company’s business sense is relatively strong, the reason for the creation of enterprises, mainly to see the local there is not a local peanut oil brand. However, due to the lack of a clear market positioning and marketing strategy, the product has been promoted in the market for more than a year