随着经济和技术的不断发展，市场机制的日趋成熟．市场的产品差异日渐缩小，企业间形象和声誉竞争成为企业不可或缺的竞争战略．在现今传播过多（煤介爆炸、广告焊作、产品爆炸、信息爆炸）的社会态势下，一个企业、一种产品欲广泛、深入地进入公众心脑，难度越来越大。这就客 With the continuous development of economy and technology, the market mechanism has become increasingly mature. The product differences in the market are gradually narrowing, and the image and reputation competition among enterprises has become an indispensable competitive strategy for enterprises. In today’s society that spreads too much (coal explosions, advertising welding, product explosions, and information explosions), it is increasingly difficult for an enterprise or a product to enter the public’s mind and brain. This is the guest