企业家的谋略,对于一个成功的企业是举足轻重的,他们或扬长避短或另辟蹊径,或勇于开拓,或不断创新,在世界著名企业和企业界崛起的新秀中概莫能外。 风靡世界的“迪斯尼” 受到世界各国儿童广泛欢迎的米老鼠和唐老鸭是美国沃特·迪斯尼公司动画片中的两个主要角色。沃特·迪斯尼公司不仅生产卡通片,而且还经营着风靡世界的游乐园——“迪斯尼乐园”,它已成为美国管理最成功的公司之一,多次被权威机构评为世界排名前10位的大企业之一。 沃特·迪斯尼在20年代创办公司时是单枪匹马。他自己作画中请所完成动画的版权,然后出售版权给电影公司,1928年年仅26岁的沃特·迪斯尼创作和销 Entrepreneurial strategy is of great importance to a successful company. They either avoid weaknesses or open up new paths, or dare to open up or innovate constantly. They are no exception among the rising rookies of world-famous companies and enterprises. The “Disney” popular in the world Mickey Mouse and Donald Duck, which are widely welcomed by children all over the world, are the two main characters in the Walt Disney Company animation. Walt Disney Company not only produces cartoons, but also operates a world-famous amusement park - “Disneyland”. It has become one of the most successful companies in the United States, and has repeatedly been rated as the top 10 in the world by an authoritative organization. One of the big companies. Walt Disney single-handedly set up the company in the 1920s. In his own painting, he requested the copyright of the completed animation and then sold the copyright to the film company. In 1928, only 26-year-old Walt Disney authored and sold.