2004年一整年,从丰田到立邦漆,再到近来耐克“恐惧斗室”系列广告片遭到停播,跨国公司在中国先后遭遇广告创意陷阱,不断惹起广告风波。广告是艺术的行销,更是说服的艺术马克思说,从产品到商品是一次惊险的跳跃,因为它实现了产品的价值。而从商品到品牌则是又一次惊险的跳跃,因为它实现的是产品的附加值。物有所贵的名牌不是从天上掉下 Throughout 2004, from Toyota to Nippon Paint, and Nike recently “Fear of Dwelling” series of commercials has been suspended, multinational corporations in China have suffered ad creative traps, continue to cause advertising storm. Advertising is the art of marketing, it is even more convincing art Marx said that from product to product is a thrilling jump because it realizes the value of the product. And from product to brand is another breathtaking jump, because it is the added value of the product. Expensive brand does not fall from the sky