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互联网环境下,中国科学院结合新媒体的特点,逐步形成了以官方网站为基础,多渠道协同发展的科学传播体系。本文以中国科学院13个院职能机构、12个分院、114个研究单位以及4个公共支撑单位为分析对象,以拉斯韦尔5W经典传播模式为理论基础,采取定性分析和定量统计相结合的方法,研究了2016年5月31日前开通公共账号的84个微信公众平台,为构建合理的传播体系、提升整体的传播效果提供数据支撑和理论依据。
Under the Internet environment, CAS combines the characteristics of new media and gradually forms a scientific communication system based on official websites and coordinated by multiple channels. In this paper, the 13 Chinese Academy of Sciences functional agencies, 12 branches, 114 research units and four public support units for the analysis of the object, based on Las Vegas 5W classic mode of transmission as the theoretical basis to take the combination of qualitative analysis and quantitative statistics Method, 84 WeChat public platforms that open public accounts before May 31, 2016 are studied to provide data support and theoretical basis for building a reasonable communication system and enhancing the overall communication effect.