随着我国经济发展水平的不断提高,电视文化飞速发展,电视节目变得日趋多样,极大满足了人们的精神需求。在电视节目中,大型电视文艺晚会是常见的电视节目,尤其是每逢重大的节日或者庆典时,大型电视文艺晚会就会出现,因为大型文艺晚会有着较强的综合性,文化覆盖面广,节目多样,备受广大观众的喜爱与欢迎。但是,在各大卫视大型文艺晚会不断增多下,节目策划暴露出很多问题,从而影响到收视率,由此,本文将针对存在的问题,提出几点大型文艺晚会节目策划的创新方法。 With the continuous improvement of the level of economic development in our country and the rapid development of television culture, television programs have become increasingly diverse and have greatly satisfied people’s spiritual needs. In television programs, large-scale TV shows are common television programs, especially during major festivals or celebrations. Large-scale TV shows will appear because large-scale galas have a strong combination of cultural coverage and programs. Diverse, much like the majority of the audience and welcome. However, with the increasing number of large-scale galas of major TV programs, there are many problems exposed by the program planning, thus affecting the ratings. Therefore, this article will propose some innovative methods for program planning of large-scale galas for the existing problems.