交际离不开话语建构和修辞控制,言语的修辞控制决定了交际活动中的修辞效果,本文以言语活动为研究范围,从言语的文化内涵、听者的社会心理和修辞主体的社会文化环境三个角度讨论了中西文化视野下的修辞控制,即通过适当的调控交际话语加强修辞动机,达到修辞的预期目的。 Communication is inseparable from the construction of the speech and the rhetorical control. The rhetorical control of speech determines the rhetoric effect in the communicative activities. This article takes the speech activity as the research scope, from the cultural connotation of the speech, the social psychology of the listener and the socio-cultural environment of the rhetorical subject This article discusses the rhetorical control from the perspective of Chinese and western cultures, that is, through the proper regulation and communication of words to strengthen the rhetoric motivation, to achieve the intended purpose of rhetoric.