台湾的广告业自1961年正式有广告代理商制度后,广告业界即随着时代潮流演进不断地自我提升专业化服务,同时也积极参与经济市场的发展与贡献广告上相关的效益,共同创造了台湾经济蓬勃发展奇迹。因而在业界里有人称,台湾的经济成就,广告业也有功不可没的地方,尤其在民生经济快速发展方面。台湾的广告行业的功能被如此地认 Taiwan’s advertising industry has an advertising agency system since 1961. The advertising industry is constantly upgrading itself with professional services as the trend of the times evolves. At the same time, it actively participates in the development of the economic market and contributes to the advertising-related benefits and co-creates Taiwan’s economy thrives on a miracle. Therefore, it is said in the industry that Taiwan’s economic achievements and the advertising industry are also contributing to the rapid development of people’s livelihood. The function of Taiwan’s advertising industry is so recognized