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这世界变化快,不知觉间我们就进入了网络时代,一个通过互联网便捷沟通的、在极大程度上影响着人们生活的“地球村”时代。一时间,信息越来越多,获取越来越容易,网络的便捷与丰富内涵不言而喻。网络信息量广、复杂、良萎混杂,意味着控制难度加大,如果不善于在网络上有效的控制舆论或流言的传播,对企业来说不啻是一场灾难。本文试就国内首例在网络上发生的名誉侵权案——沸沸扬扬两年之久的恒升笔记本电脑网上投诉风波谈谈网络时代的企业危机公关。1997年8月1日,消费者王洪在北京安特明科技有限公司购买了恒升SLIM-1型笔记本电脑(保修三年,第
The world is changing rapidly. Without knowing it, we have entered the era of the Internet, a “global village” era that has a great influence on people’s lives through convenient communication through the Internet. For a time, more and more information, access to more and more easy, rich network of convenient and self-evident. Wide range of network information, complex, mixed wilting implies more difficult to control, if not good at controlling the spread of public opinion or rumors on the network, it is a disaster for the enterprise. This article tries the first domestic case of reputation infringement occurred on the network - uproar for two years Hengsheng laptop online complaints turmoil about the network era of corporate crisis PR. On August 1, 1997, Wang Hong, a consumer, bought Hengsheng SLIM-1 laptop in Beijing Ante Ming Technology Co., Ltd.