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由于社会经济的快速发展,创业型经济得到了长远发展,女性创业活动也变得更加频繁,在创业人群的总比重中越来越大。男性和女性在创业上的个性特征并无明显区别,但女性特征又会对创业活动产生重要影响,如创业动机、创业障碍、产业的选择、经营模式的选取和绩效的应用。本文将会以女性特征入手,探讨女性特征对于其创业活动的影响。
Due to the rapid socio-economic development, the pioneering economy has enjoyed long-term development and women’s entrepreneurial activities have also become more frequent and more and more concentrated in the total entrepreneurial population. There is no obvious difference between men and women in entrepreneurial personality traits, but female traits will have an important influence on entrepreneurial activities, such as entrepreneurial motivation, entrepreneurial barriers, choice of industries, selection of business models and application of performance. This article will start with the characteristics of women to explore the impact of female characteristics on their entrepreneurial activities.