我国报人在提高经济报道可读性方面做过多年的探索,但这一问题迄今仍然未能得到很好的解决。通过对国内一些优秀经济报道的分析和研究,结合自身在经济报道中的实践,我认为应从社会新闻角度入笔,来提高经济报道的可读性。也就是说,软经济新闻、社会经济新闻是提高经济报道可读性的有效方式。党报要多写多发社会经济新闻。 一、重新认识党报的经济报道 我国在实行社会主义市场经济中,经济生活发生了翻天覆地的变化。计划经济时期那种生产型经济报道,远远无法适应新时期丰富多彩、变化无穷的经济生活。社会主义市场经济体制迫使党报改革经济报道,以多种生动活泼形式报道经济新生活,使新闻报道跟上经济生活变化的步伐。 多写多发社会经济新闻是党报贴近经济生活的具体体现,也是读者向党报提出的新需求。在建立社会主义市场经济体制的新时期,读者迫切需要了解经济生活中的许多新知识、新内容。例如,过去人们有了钱只知道存银行、买东西,现在可以买彩票、债券、股票等投资,因此读者需要可读性强又在行的社会经济新闻释疑解惑、指导服务。 Our informants have done many years of exploration in improving the readability of economic reports, but so far the problem has not been well resolved. Through the analysis and research of some excellent domestic economic reports and combining with my own practice in economic reports, I think it should be written from the perspective of social news to improve the readability of economic reports. In other words, soft economic news and socio-economic news are effective ways to improve the readability of economic reports. The party newspaper should write more and more social and economic news. First, to re-recognize the economic reports of the party newspaper In our country in the implementation of the socialist market economy, the economic life has undergone enormous changes. In the planned economy, the kind of economic reports of production is far from being able to adapt to the rich and varied economic life in the new era. The socialist market economic system has forced the party newspaper to reform its economic reports, reported on new livelihoods in a variety of lively and vivid forms, and kept news coverage up to the pace of changes in economic life. To write multiple social economic news is a concrete manifestation of the fact that the party newspaper is close to economic life and also a new demand put forward by the readers to the party newspaper. In the new era of establishing a socialist market economic system, readers urgently need to understand many new knowledge and new contents in economic life. For example, in the past, people only knew that they had money to buy a bank and bought things, and now they could invest in lottery, bonds and stocks. Therefore, the readers need to read and understand the social and economic news with readability and guidance, and guide the service.