人口众多、历史悠久的河北省,是华北地区的腹心地带,北京、天津两市的外围,自古便是京畿要地。对于河北电影市场营销的正确把握,国内还处于理论阶段,实际性的应用并不全面。如何做到根据河北省的影院建设、观影喜好、档期安排等来分析,设置一套有河北特色的、适合当地经济的营销策略,是本次课题要讨论的主要问题。 Hebei province, a large population and long history, is the heartland of North China. The periphery of the two cities of Beijing and Tianjin has been the capital of Gyeonggi since ancient times. Hebei Film Marketing for the correct grasp of the country is still in the theoretical stage, the practical application is not comprehensive. How to do this according to Hebei Province’s cinema construction, viewing preferences, schedule arrangements to analyze, set a set of Hebei characteristics, suitable for the local economy marketing strategy is the subject of the main issues to be discussed.