我们正在亲历互联网实质性改变各种传统行业的历史。被明显改变的首先是传媒业,其次是零售业。作为电子商务的最早形态,电子零售业随着生态系统(包括物流配送、电子支付、用户习惯)的成熟,正在完成“去边缘化”过程,在某些细分市场上,甚至出现了电子零售使传统零售边缘化的趋势。网上书店正在成为图书销售的主 We are witnessing the Internet to substantially change the history of various traditional industries. Obviously changed is the media industry, followed by the retail industry. As the earliest form of e-commerce, e-retailing is completing the “de-marginalization” process with the maturation of ecosystems (including logistics and distribution, e-payment and user habits), and even appeared in some market segments The tendency of e-retailing to marginalize traditional retail. Online bookstores are becoming the mainstay of book sales