“北京十大热销服装品牌评选”作为建设北京时装之都的重要活动之一,从商业的角度来看,实际上是一个推介品牌的过程。是客观现实销售的综合统计与评估;是向消费者客观的反映各个服装品牌在北京市的销售情况;是向生产者反映自身品牌在北京商业市场所处的位置和所占有的市场份额,提升消费者对服装品牌的认知度;更重要的是通过这样的活动可以为商业与企业之间搭建一个沟通的平台。 “Beijing’s top ten hot clothing brand selection” as an important event to build Beijing fashion capital, from the business point of view, is actually a process of promoting the brand. It is a comprehensive statistics and assessment of objective and realistic sales; it is an objective reflection of the sales of each clothing brand in Beijing; it is a reflection of the position of the brand in the Beijing commercial market and the market share occupied by the brand. Consumer awareness of apparel brands; more importantly, through such activities can build a communication platform between businesses and businesses.