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差异化,是向市场提供具有独特利益的产品和服务,这种产品和服务是独一无二的,在一定的时段内具有“不完全替代性”。差异化创造市场,有差异才能有市场,才能在强手如林的同行业竞争中立于不败之地。
Differentiation is the provision of uniquely priced products and services to the market that are unique and “incompletely replaceable” over time. Differentiated to create markets, there are differences in the market, in order to compete in the hands of strong competitors in an invincible position.