改革开放以来,随着经济的持续增长和人们文化需求水平的提高,我国图书出版业有了一个较大幅度的发展,图书市场呈现出总量快速增长和品种多元化的繁荣局面。但应当清醒地认识到,现阶段我国图书出版产品的迅速增长是建立在低基数、低起点之上的,随着图书市场由卖方市场向买方市场的转弯,粗放式的经营模式已越来越不能适应市场形势 Since the reform and opening up, with the continuous economic growth and the improvement of people’s cultural needs, the book publishing industry in our country has seen a substantial development. The book market shows a flourishing situation with a rapid growth in total output and a diversified product variety. However, we should clearly recognize that the rapid growth of book publishing products in our country is based on a low cardinal number and a low starting point. As the book market changes from a seller’s market to a buyer’s market, the extensive business model has become increasingly larger Can not adapt to the market situation