经济的快速发展,人们生活水平的日渐提高,旅游成为了人们放松身心的主要形式之一,随着旅游人流量的加大,以前旧的文化旅游体系已经不能满足广大游客的需求,文化旅游体系创新越来越重要,这也是保证我国旅游业可持续健康发展的重要措施之一,本文从文化旅游的创新特性和创新机制等方面对文化旅游创新做出了详细的介绍。 With the rapid economic development and ever-increasing standard of living, tourism has become one of the main forms of people’s relaxation. With the increase of tourists’ flow, the old cultural tourism system can not meet the needs of the majority of tourists. The cultural tourism system Innovation is more and more important. It is also one of the important measures to ensure the sustainable and healthy development of tourism in our country. This article gives a detailed introduction to the innovation of cultural tourism from the aspects of innovative features and innovation mechanism of cultural tourism.