独立发电企业的市场营销，是我国社会主义市场经济发展到一定阶段所遇到的新问题，没有现成的经验，只能借鉴一般商品的营销方法并结合电力这种特殊商品的特点，在实践中探索和总结。　 　市场调研与预测　　要有效地参与电力市场竞争，首先必须通过市场调研发现、分析、评价 The marketing of independent power generation companies is a new problem encountered in the development of China’s socialist market economy to a certain stage. There is no ready-made experience, and we can only learn from the general merchandise marketing methods and combine the characteristics of electricity as a special commodity, in practice. Explore and summarize. Market Research and Forecasting To effectively participate in the competition in the electricity market, we must first find, analyze and evaluate through market research.