Subway 赛百味
　　In 1965， after med1 school didn’t work out， Frank DeLuca and his friend Peter Buck opened Pete’s Super Submarines in Bridgeport， Connecticut， setting a goal to have 32 locations in ten years. The sandwich slingers2 changed the name to “Pete’s Subway” a few years later. But in 1974， with just 16 locations throughout the state， they decided to franchise3 the business in an attempt to meet their goal. The name？ Simply， Subway.
　　1965年，在没能成功进入医学院后，弗兰克·德卢卡和他的朋友彼得·巴克在康涅狄格州的布里奇波特开了一家“彼得的超级潜水艇”快餐店，并定下了一个在十年内拥有32家分店的目标。几年后，送三明治的人把名字改成了“彼得的地铁”。但在1974年，由于全州只有16家分店，他们决定出售这项业务的特许经营权，以达成他们的目标。名字叫什么好？简单点，叫“赛百味”。
　　McDonald’s 麦当劳
　　In 1954， brothers Dick and Mac McDonald had a small but successful eponymous4 burger joint in San Bernardino， California. But it was the opportunistic Ray Kroc who bought the restaurant and the name， built the system around it， and made it the global powerhouse that it is today.
　　1954年，麥当劳兄弟迪克·麦当劳和马克·麦当劳在加利福尼亚州的圣贝纳迪诺开了一家小而成功的与他们俩的名字同名的汉堡店。而正是投机取巧的雷·克罗克买下了这家餐厅和它的名字，围绕它建立了体系，才使它成为了今天遍布全球的大公司。
　　Starbucks 星巴克
　　The story of how Starbucks got its name literally starts with “st”. When co-founder Gordon Bowker was brainstorming name ideas with some friends， an ad agency colleague declared that he thought words starting with “st” were powerful. The group later came across an old map that included a town called Starbo. The name instantly reminded Bowker of the Moby Dick character Starbuck， and thus an empire was born. Before they settled on “Starbucks” though， they considered going with “Pequod”， the name of the ship in Moby Dick， too！
　　星巴克的名字的由来从“st”开始。当创始人之一的戈登·鲍克和一些朋友一起讨论名字的想法时，一位广告代理的同事说，他认为以“st”开头的词很有影响力。这个小组后来发现了一张旧地图，上面有一个叫史塔波的小镇。这个名字立刻让鲍克想起了《白鲸》中的（角色）史塔波（Starbuck），于是一个（咖啡连锁店）帝国诞生了。不过，在他们决定起名为“星巴克”之前，他们也曾考虑过用《白鲸》里的船名“佩克伍德”。