在中西跨文化交际中,文化冲突的事例屡见不鲜,尤其是在时间观上的差异严重影响了交往的顺利进行,因此我们很有必要找出其深层次的原因,并采取一定的措施来培养跨文化交际的能力和必要的时间观念,以避免文化冲突,减少不必要损失。 In the intercultural communication between China and the West, examples of cultural conflicts are not uncommon, especially in the time view of the difference seriously affected the smooth progress of communication, so we need to find out its underlying causes and take some measures to develop cross-cultural Cultural communication skills and necessary time concepts to avoid cultural conflicts and reduce unnecessary losses.